Meet Andrea

Why a Paper Planner Still Belongs on My Desk

I still remember the Saturday morning, somewhere between grabbing a flat white in a tiny Brunswick café and racing my kids out the door, when my phone died. I was mid-sentence in a voice note about a conference call, mid-calculation in a budgeting app, and mid-thought in a draft email. When the battery finally gave up, the first thing I reached for was the battered paper planner sitting in my bag. I scribbled out a list of everything I needed to remember, and within minutes I felt a strange wave of clarity return.

Digital tools have transformed the way I work. I run my broadcasting diary, my books, my corporate speaking enquiries and my online community from a laptop, a tablet and a phone. Calendars ping me across time zones, project boards keep my team aligned, and voice notes capture ideas faster than I can write them down. For the sheer logistics of a multi-platform career, nothing beats having the cloud in my pocket.

The paper planner, though, has quietly become the centrepiece. It is where my thinking slows down. It is where I sketch out a vision for the year, write the names of the people I want to call back, and cross off a small win with a satisfying line of ink. When I tried to live entirely inside apps for a stretch, something felt missing. I was productive, but I was not always reflective.

Pairing the two has become one of the most practical habits of my working life. The paper planner holds my values, my intentions and my longer arcs. The digital tools hold the appointments, the automations and the rapid-fire logistics. Together they make me both efficient and present, which is the only way I know how to keep showing up for the audiences, teams and readers who rely on me.

The Calming Power of Putting Pen to Paper

There is real neuroscience behind the ritual of handwriting. Studies have shown that engaging a pen unlocks different regions of the brain than tapping a screen, supporting deeper encoding and stronger memory. I noticed it the first time I jotted down a speaking outline on the train to Sydney. By the time I arrived at the venue, I did not need to glance at the page once. The act of writing had done the work for me.

Paper also removes a particular kind of modern noise. There are no notifications buzzing across the page, no little red badges begging for attention, no temptation to dive down a rabbit hole. The page simply waits for you. For someone whose working day includes a packed broadcast schedule, podcast interviews and event rehearsals, that quiet container is genuinely restorative on a stressful week.

I write in pencil when I am sketching out loose ideas, then graduate to ink once a commitment has been made. Crossing things off in ink feels irreversible in a good way. It tells my brain the work is real. There is a chapter in one of my books about this exact feeling, and I get more messages about it than almost anything else I have written.

Where Digital Tools Earn Their Place

I would never want to give up my digital toolkit entirely. For shared calendars across time zones, automated booking links, draft saving, version control and rapid research, screens are unbeatable. When I am preparing for a keynote in Brisbane one day and a TV segment the next, the digital diary keeps the moving parts stitched together without me having to lift a finger.

Search is the underrated hero of digital planning. Being able to type a name, a venue or a reference and pull up every related conversation, invoice and contact in seconds saves me real hours each week. Voice notes, transcripts and shared documents have also made collaborative projects with my team smoother than I could ever build on paper, especially across the daylight saving mess that always catches me out between Melbourne and Perth.

Where digital tools shine brightest, I find, is in the realm of scale. Surveys, subscriber funnels, community platforms, podcast metrics, event RSVPs — each of these thrives in a digital home. My team and I can analyse data, spot patterns and adjust quickly in a way a paper system could never match. The planner gives me the soul of the work, and the apps give it reach.

The Morning Ritual That Grounds My Day

Every weekday begins the same way. Before the inbox is opened, before the news headlines scroll past, I sit with a cup of tea and my planner for twenty minutes. I look at what mattered the day before, what slipped through the cracks, and what deserves more care. Then I rewrite three priorities in plain handwriting and date the page.

The ritual predates most of my digital habits. Long before my online community had a tech stack, I had a Filofax and a wardrobe full of notebooks from the era when broadcasting required paper diaries and a stack of stapled scripts. The muscle memory of writing first thing in the morning has outlived three different operating systems, two web hosts and countless rebrands.

There is a particular version of this habit I now share with my Australian readers who have messaged me from places as varied as Adelaide, Perth and the Sunshine Coast. Many describe themselves as small business owners, freelancers or stay-at-home parents who feel overwhelmed by their apps. The advice is always the same — start the morning with the slower tool, then graduate to the faster one once the brain is warm.

How I Split the Work Across Both Systems

The simplest way I describe it is by category. Paper holds values, vision, people and creative thinking. Digital holds logistics, data, automation and collaboration. When something tries to live in both, it usually ends up duplicated, lost or half-finished, a familiar pain for anyone running a side hustle from a kitchen bench in Fremantle or a coworking desk in Collingwood.

I write down the names of people to call back, gifts to send, books I want to read and ideas I am testing. Anything that has a date, a payment, a deadline, a client or a metric attached gets transferred to the digital system within the same morning. The transfer itself is part of the discipline. It forces me to confirm the commitment twice before it has permission to take up my afternoon.

Below is the working split I have refined over the years. Nothing about it is fixed, and I rewrite parts of it whenever my work shifts, which happens more often than I would like. Treat it as a starting point rather than gospel, then bend it to the shape of your own life.

Use Paper For Use Digital For
Vision, values and long-term goals Calendars, reminders and appointments
Names of people to contact or thank Email, messaging and shared documents
Brainstorms, outlines and book drafts Project boards, workflows and automations
Daily priorities and reflective notes Financial tracking, invoicing and budgets
Reading lists, quotes and creative references Research, analytics and cloud archives
Wellness check-ins and gratitude prompts Health data, training plans and meal logs

Bringing the Approach to My Community

The strongest feedback I receive, particularly from women building businesses or returning to work after a break, is that the dual approach feels more human than choosing a side. Many of them arrive at the conversation already exhausted by productivity culture, convinced they need either the perfect app stack or the perfect planner. The relief on their faces when I tell them they can use both is something I never tire of.

That conversation lives at the centre of This Girl Is On Fire, the platform I run for women who want to lead on their own terms. Inside the membership, we talk weekly about habits, tools, money mindsets, midlife reinventions and small daily rituals. Tools come and go, but the practice of choosing deliberately tends to outlast them.

If you are reading this from Sydney, Melbourne, Hobart or anywhere in between, my gentle suggestion is to start small. Pick one paper section and one digital workflow. Notice which one you reach for when life feels uncertain, and which one you trust when life gets busy. Over time you will build a rhythm that feels unmistakably yours, and you will stop needing permission to do it your own way.

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On Air & In Print

Andrea anchors the ITV lunchtime talk show Loose Women, which she joined in 2007, following 11 years as a core presenter on ITV's breakfast programme GMTV, a role she left on New Year's Eve 2008.

Alongside broadcasting, she has written for Red, Best, Scottish Woman and numerous weekly women's titles since starting as a freelance travel writer in 1993.

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Reach & Recognition

A snapshot of the audience and impact behind Andrea's television, publishing and brand work.

5M Weekly viewers of Loose Women
1.5M Readers of her weekly home interior features in the Daily Mirror and Best Magazine, running since 2010
£1M+ Sales generated by her jewellery range, one of QVC's best-selling lines
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This Girl Is On Fire

Andrea is CEO and Co-founder of the female empowerment platform This Girl Is On Fire, built around a mission to help women live, learn and thrive in a life they love.

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Screen & Studio

Promotional and broadcast work created for television and corporate partners, including Barclaycard, Vistaprint and Wii Fit U.

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A studio microphone on a stand in front of an audio mixing board, red backlighting, dark broadcast studio atmosphere
A sunlit wooden desk with a laptop, notebook, coffee mug and small potted plant, calm working atmosphere
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Contact details published on this site have appeared as +44 (0)20 7371 5444 / angharad.marsh@officialandreamclean.com and, on an earlier page, 020 7482 3282 / admin@officialandreamclean.com — please treat both as points of contact.