Meet Andrea

Why creative hobbies matter beyond my working life

My professional world is built around communication. Broadcasting, journalism, writing, public speaking and hosting all depend on being present, responsive and ready to connect with other people. Those roles have given me extraordinary opportunities, yet they also require a great deal of outward energy. Creative hobbies give me somewhere to place the quieter, more instinctive parts of myself. Learn more about Kiflimally.com.

Making time for creativity is not about producing another achievement or turning every interest into a business. It is about protecting curiosity, play and personal expression. Whether I am experimenting with colour, browsing visual ideas, writing privately or making something with my hands, I am reminded that my value does not depend on how productive I have been that day.

Creativity gives my mind room to breathe

A working day can become crowded with interviews, emails, travel, preparation and decisions. Even enjoyable professional commitments involve deadlines and expectations. A creative activity changes the quality of my attention. Instead of scanning for the next task, I can focus on texture, rhythm, shape, words or the small pleasure of getting something slightly wrong.

That shift matters for my wellbeing. Creative hobbies give the nervous system a gentler kind of work. They can be absorbing without being demanding, and they create a useful pause between public responsibilities and private life. I might spend twenty minutes collecting ideas or rearranging a room rather than attempting a grand project. The value is in the reset, not the finished product.

I also enjoy keeping a personal collection of objects, images and discoveries that make everyday life feel more considered. My favourite things reflect that instinct: useful, beautiful or comforting details can become small prompts for creativity. A candle, notebook, piece of jewellery or colour combination may seem insignificant, yet these details help me notice what brings energy into a busy week.

Hobbies protect a sense of identity

When much of life is visible to other people, it is easy to let professional identity become too dominant. Being known as a broadcaster, author or speaker is meaningful, but those titles describe what I do. They do not contain every part of who I am. Private creative interests help me keep that distinction clear.

There is freedom in doing something where nobody is waiting for a polished result. I can try a new recipe, make a mood board, take photographs on a walk or write a page that will never be published. The activity belongs to me. It does not need to support a campaign, meet a brief or fit a personal brand.

This is especially important for women, who are often encouraged to make every interest useful. A hobby can become a side business, a social media series, a product line or another source of income before we have had time to enjoy it. I believe there should be room for unmonetised creativity. A Saturday morning in Melbourne browsing independent shops, or an evening in Sydney arranging flowers after a long week, can be worthwhile simply because it feels restorative.

Creative practice strengthens professional work

Taking time away from professional tasks does not mean abandoning ambition. In practice, creative hobbies often make me sharper at work because they strengthen observation and original thinking. When I return to a script, speech or interview after doing something unrelated, I can see it with a little more distance.

Creativity also teaches patience. A drawing may need several attempts, a photograph may depend on changing light, and a piece of writing may sit unfinished before its shape becomes clear. These experiences are useful reminders that strong work rarely arrives perfectly formed. They make it easier to tolerate uncertainty when developing a book, preparing a keynote or finding the right question during a broadcast.

Visual inspiration is part of that process. I may look at photography, styling, interiors or design simply to notice how a story can be told without many words. Browsing visual inspiration can lead me towards a colour, composition or atmosphere that later influences a presentation or creative project. The connection is indirect, which is precisely why it can be valuable: ideas have space to combine in unexpected ways.

Making time requires practical boundaries

Creative time rarely appears by accident. If I wait for a completely empty afternoon, it may never arrive. I have found it more realistic to create small, repeatable pockets of time: a notebook beside the bed, a walk without a podcast, an hour reserved on a Sunday or a screen-free evening when possible.

Australian life has its own pressures. Long commutes across Brisbane or Perth, school drop-offs, summer heat and the distance between regional communities can make leisure feel difficult to organise. Many people also work flexibly from home, which can blur the boundary between finishing work and continuing to think about it. A hobby helps mark that boundary, even when the activity lasts only half an hour.

The right to disconnect under Australia’s Fair Work Act has also encouraged healthier conversations about availability. The legislation recognises that employees may refuse to monitor or respond to work communications outside their hours, unless that refusal is unreasonable. It does not create a requirement to take up a hobby, but it supports the wider principle that rest is part of sustainable working life. Creative time becomes easier to protect when constant responsiveness is no longer treated as a measure of commitment.

I also try to avoid making creativity another form of consumption. Australia has a lively local market for craft supplies, books, ceramics and design, from independent makers at weekend markets to specialist stores in Adelaide and Hobart. Buying thoughtfully, repairing what I own and using materials already at home can make the activity more grounded. Creativity should leave me feeling more connected, not pressured to keep acquiring.

Small practices can have a lasting effect

The most useful creative hobbies are often the ones that fit naturally into ordinary routines. A person might keep a photo diary during a walk, sketch while waiting for an appointment, cook a family recipe or collect lines of poetry in a phone note. These practices are accessible because they do not depend on a large studio, expensive equipment or a perfect block of time.

They can also bring people together. Craft circles, community choirs, book groups and local art classes create connection without requiring intense personal disclosure. In Australia, these activities may happen in a neighbourhood library, a community hall or a local café. For someone living alone, working remotely or adjusting to a new city, a shared creative interest can provide a gentle route into community life.

There is a wider cultural responsibility in creative work as well. When engaging with Aboriginal and Torres Strait Islander art, design or storytelling, I believe it is important to seek legitimate sources, acknowledge cultural ownership and avoid treating sacred symbols as decoration. Australia’s copyright and consumer protections offer useful legal frameworks, but respect also depends on learning whose stories are being shared and supporting artists appropriately.

Creativity helps me return to work with greater presence, while giving personal life its own colour and direction. The following habits capture the balance I try to maintain:

Creative habit What it offers A realistic way to begin
Keeping a private journal Emotional clarity and reflection Write three unedited lines before bed
Photography on local walks Attention to place, light and detail Take one image in a nearby park or street
Cooking without rushing Sensory focus and connection Prepare a familiar dish from scratch
Visiting galleries or markets Fresh visual and cultural ideas Choose one local exhibition each month
Making something by hand Patience and satisfaction Use simple materials already at home
Reading for pleasure Imagination away from work Keep a novel beside the usual screen

Creative hobbies also remind me that growth is not always visible. A new speech, book or public appearance may receive feedback, while a quiet hour spent making or noticing something may pass without recognition. That does not make it less valuable. Some of the most important forms of personal development happen away from an audience.

I share professional updates through press coverage, but the creative parts of life that sustain that work are often much less public. They belong to the space between commitments: the page in a notebook, the walk after a demanding day, the image that catches my eye or the activity I pursue simply because I enjoy it. Protecting that space helps me remain ambitious without allowing work to define the whole of my life.

A studio microphone on a stand in front of an audio mixing board, lit with deep red tones against a dark background, conveying a broadcast studio mood

On Air & In Print

Andrea anchors the ITV lunchtime talk show Loose Women, which she joined in 2007, following 11 years as a core presenter on ITV's breakfast programme GMTV, a role she left on New Year's Eve 2008.

Alongside broadcasting, she has written for Red, Best, Scottish Woman and numerous weekly women's titles since starting as a freelance travel writer in 1993.

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Reach & Recognition

A snapshot of the audience and impact behind Andrea's television, publishing and brand work.

5M Weekly viewers of Loose Women
1.5M Readers of her weekly home interior features in the Daily Mirror and Best Magazine, running since 2010
£1M+ Sales generated by her jewellery range, one of QVC's best-selling lines
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This Girl Is On Fire

Andrea is CEO and Co-founder of the female empowerment platform This Girl Is On Fire, built around a mission to help women live, learn and thrive in a life they love.

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Screen & Studio

Promotional and broadcast work created for television and corporate partners, including Barclaycard, Vistaprint and Wii Fit U.

A dark flat-screen television glowing with warm light on a wooden media console in a dim room, calm and cinematic mood
A studio microphone on a stand in front of an audio mixing board, red backlighting, dark broadcast studio atmosphere
A sunlit wooden desk with a laptop, notebook, coffee mug and small potted plant, calm working atmosphere
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Find out more about Andrea's career, writing, media coverage and audience reach.

Get In Touch

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Contact details published on this site have appeared as +44 (0)20 7371 5444 / angharad.marsh@officialandreamclean.com and, on an earlier page, 020 7482 3282 / admin@officialandreamclean.com — please treat both as points of contact.