Meet Andrea

The Audience Notes That Shape My Future Talks

After a talk, I often collect the comments, messages and small observations that arrive once the room has emptied. Some come through email, some through social media, and others are scribbled on event cards or shared with me by a host. I keep them together in a folder because they remind me that a speech does not finish when the microphone is switched off.

The folder is not a scrapbook of compliments. It is a working record of what connected, what surprised people and what they needed to hear next. A single sentence from an audience member can reveal a concern that deserves more attention, a story that needs greater care, or a practical idea that could make a future talk more useful.

That matters when speaking to Australian audiences, whether I am on a stage in Sydney, hosting a leadership event in Melbourne or joining a corporate conversation during the busy end-of-financial-year period. People bring their own workplaces, families, health experiences and hopes into the room. Their responses help me meet that reality rather than delivering the same polished presentation everywhere.

Why Feedback Belongs In My Working Life

I have always believed that a good talk is a conversation with the room, even when one person is holding the microphone. The prepared material gives the event shape, but the audience gives it meaning. Their reactions show me which ideas landed emotionally, which examples felt practical and which sections may have passed by too quickly.

Broadcasting taught me to listen for what people say and what they leave unsaid. A television interview may have a running order, yet the most revealing moment can emerge in a pause or an unexpected answer. Public speaking works in a similar way. Feedback offers evidence of where people felt seen, challenged or encouraged to take a next step.

I also save responses because memory is unreliable. After a busy speaking week, I might remember the broad mood of an event but forget the exact words that made it distinctive. A note from someone who attended a women’s wellbeing session can preserve a detail I would otherwise lose. Months later, that detail may help me explain resilience with more warmth and precision.

There is a creative dimension to this practice, too. I enjoy seeing how an idea travels beyond the stage and into somebody’s daily life. A comment published in Azay Art Magazine may open a different perspective from a message sent privately after a keynote. Both can become part of the same wider conversation about identity, confidence and personal growth.

The Details That Belong In The Folder

I save feedback in several forms. A long testimonial may be useful when an organiser needs to understand the value of a talk, while a short handwritten comment may remind me of the emotional centre of a particular event. I keep notes from hosts, delegates, colleagues and people who approach me after an appearance.

The most valuable comments usually contain a specific detail. “You were inspiring” is lovely to receive, but “I wrote down the sentence about asking for support and used it in my team meeting” tells me far more. It shows how the message was interpreted and where it became relevant. Those practical details guide the way I develop a keynote or workshop.

I also record the setting. A story that works beautifully at a women’s leadership conference may need a different frame for a health-focused event or a private corporate gathering. The size of the room, the experience of the audience and the purpose of the occasion all influence what people are ready to hear.

The folder tends to contain:

  • Memorable phrases that audience members repeat back to me
  • Questions that reveal a common concern
  • Examples of an idea being used after an event
  • Notes about the mood, pace and atmosphere in the room

This information helps me respect the difference between an entertaining moment and a genuinely useful one. Laughter can create connection, but it is often the thoughtful comment afterwards that reveals whether the talk gave people something they can carry into Monday morning.

Looking For Patterns Rather Than Praise

Positive feedback is encouraging, yet I do not want the folder to become a collection of applause. Praise can tell me that a story was enjoyable, but repeated questions often tell me where the real work is. If people keep asking how to set boundaries without damaging a relationship, that is a sign that the subject needs more than a passing reference.

Patterns appear gradually. One person may mention feeling unable to speak openly about menopause at work. Another may describe the pressure to appear capable while quietly struggling. A third may ask how to rebuild confidence after redundancy or illness. Read together, these comments show a broader need for language, reassurance and practical action.

I look for the themes beneath the individual stories. They might include courage, grief, career change, burnout, friendship, leadership or the complicated process of starting again. This is particularly important when I am shaping a talk for women, because no audience is a single community with one shared experience. Age, culture, health, family life and financial circumstances all affect the way a message is received.

My own writing has taught me to value those layers. When I think about memoir structure, I am reminded that a life rarely moves in a neat sequence. Audience feedback reflects that truth. People respond most strongly when a story leaves room for detours, setbacks and contradictions rather than pretending that growth follows a perfectly straight line.

Turning A Comment Into A Future Talk

A saved comment does not automatically become a keynote. I first consider whether it points to a broader issue, whether I have something honest and useful to contribute, and whether the subject suits the audience I am likely to address. A personal response deserves care; it should never be lifted out of context simply because it sounds powerful.

I then ask what the audience might need from the idea. Do they need a framework, a story, a language for a difficult conversation or permission to see their circumstances differently? The answer influences the format. A corporate audience may benefit from a clear exercise around boundaries, while a public event may need more time for lived experience and reflection.

One comment can also improve an existing talk rather than create a new one. If several people say that a section about resilience felt abstract, I may add a practical example. If delegates remember a story but not the point it was meant to illustrate, I may tighten the transition. Feedback helps me make the emotional and useful parts of a speech work together.

When I revisit my notes, I look for:

  • A question that deserves a clear, compassionate answer
  • A story that could illuminate a wider workplace issue
  • A practical tool people can use without special resources
  • A point where the pace or language needs refining

This process keeps development grounded. I am not chasing novelty for its own sake. I am trying to make each future talk more relevant, more generous with the audience’s time and more faithful to the realities people describe to me.

Making Australian Rooms Feel Specific

Speaking in Australia requires attention to the local context rather than relying on a generic international presentation. An audience in Brisbane may bring different workplace experiences and regional perspectives from a room in Melbourne’s CBD, while a Sydney conference may have delegates travelling from across the country. Even when the theme is universal, the examples should feel close enough to be recognised.

Australian audiences often appreciate directness, good humour and practical substance. There is a healthy suspicion of grand claims that are not supported by real experience. When I talk about leadership or confidence, I aim to offer something people can use in a conversation with a manager, during a career transition or when supporting a colleague.

Timing matters as well. A corporate audience planning around the Australian financial year may be reviewing goals, budgets and team wellbeing in June, while a spring conference may carry a different energy. Event organisers are balancing travel, hybrid attendance and the demands of full working days. Feedback helps me understand whether a message has respected those pressures.

Local references can make a talk feel attentive rather than imported. A discussion of workplace wellbeing may acknowledge long commutes in Sydney, distributed teams across Australian time zones or the different access to services experienced outside the major cities. These details do not replace the central message; they help people locate it in their own lives.

I also pay attention to the language that feels natural in the room. Australians may respond better to a grounded invitation than to an overly polished instruction. The tone should be warm without becoming sentimental, and ambitious without suggesting that personal effort can solve every structural problem. Audience notes keep that balance visible.

Letting Shared Stories Guide The Next Chapter

The folder reminds me that speaking is a form of stewardship. People share vulnerable experiences because they trust the room, the event organiser and, sometimes, the person on stage. I need to handle those experiences respectfully. A powerful story is not mine to claim simply because it moved me.

I never treat audience feedback as market research stripped of feeling. Every note represents a person who gave attention, took a risk or recognised something of their own life in the conversation. That is why I remove identifying details when I use a theme in future material, and why I avoid presenting somebody else’s experience as a convenient anecdote.

There is a particular strength in people recognising that they are not alone. My belief in the power of a shared story comes from seeing how quickly a room can change when one honest experience gives others permission to speak. The feedback that follows often carries that same sense of connection: “I thought it was just me” is one of the most meaningful responses a speaker can receive.

Those words influence future talks because they point towards belonging, not performance. They encourage me to include more space for reflection, clearer routes to support and examples that honour complexity. They also remind me that empowerment is not about asking people to become invulnerable. It is about helping them recognise their own agency while accepting that support may be part of moving forward.

Keeping audience feedback close means my work remains in motion. Each event adds another perspective, each perspective sharpens a theme, and each theme can become a more thoughtful offering for the next room. The folder is a quiet record of that exchange: what I bring to an audience, what they teach me in return and how a shared conversation can continue long after the stage lights fade.

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On Air & In Print

Andrea anchors the ITV lunchtime talk show Loose Women, which she joined in 2007, following 11 years as a core presenter on ITV's breakfast programme GMTV, a role she left on New Year's Eve 2008.

Alongside broadcasting, she has written for Red, Best, Scottish Woman and numerous weekly women's titles since starting as a freelance travel writer in 1993.

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Andrea is CEO and Co-founder of the female empowerment platform This Girl Is On Fire, built around a mission to help women live, learn and thrive in a life they love.

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Contact details published on this site have appeared as +44 (0)20 7371 5444 / angharad.marsh@officialandreamclean.com and, on an earlier page, 020 7482 3282 / admin@officialandreamclean.com — please treat both as points of contact.