Meet Andrea

Why I always ask for feedback after speaking

Every speaking engagement gives me two performances. There is the one planned in advance, shaped by rehearsal, research and a carefully chosen story. Then there is the one that happens in the room, where a delayed start, a difficult question or a tired organiser can alter everything. Applause confirms that an audience was present; it does not reveal what the message actually changed.

I always ask for feedback after every speaking engagement because useful evaluation is too valuable to leave to chance. Warm reactions and useful content are not the same thing. A talk can be enjoyable and still need sharper examples, a clearer structure or a stronger finish. I want to understand those things while the experience is recent enough to examine honestly.

That habit is not about fishing for compliments. It is part of how I refine the work, protect my energy and become accountable to the people who gave me their time. The most helpful responses usually reveal three things: what landed, what felt confusing and what someone might use. Those answers become evidence for the next keynote, panel or leadership session.

Feedback turns a talk into a conversation

A talk becomes a conversation when the audience realises its perspective can shape what comes next. That matters in every sector, but it feels especially immediate in Australia, where directness often sits alongside an informal manner. Rather than treating feedback as a verdict delivered by the boss, I frame it as part of the shared work.

Before taking the stage, I remind myself of the principles in my guide to speak without sounding corporate: be relevant, be restrained and respect the people in the seats. Feedback helps me test whether I actually followed them. If a senior executive wanted strategic thinking and heard a catalogue of personal observations, the intention was right but the execution missed the brief.

I begin with the audience rather than myself. What will you take from this? Which example felt most useful? Where did your attention drift? These are not trick questions intended to expose weaknesses. They are invitations to describe the experience honestly. A specific answer about the opening story is far more valuable than a broad claim that the whole session was inspiring.

What I ask and when

Timing matters because feedback loses detail quickly. My first request is for a short debrief with the host or producer while the room is still fresh: What worked in the delivery? What created confusion? Which part felt compressed by the schedule? They may have noticed details that escaped me, including poor sound, slides hidden by a tall screen or a discussion that started before I had finished.

I also send a brief audience pulse survey, usually within a day or two, with a clear invitation to answer. I use wording such as “Which idea will be most useful in your work?”, “What would you change?” and “Did anything feel unclear or irrelevant?” Three focused questions are easier to complete than a long form. I keep the responses anonymous when the event allows it, because candour is more likely when a manager is not watching over each response.

I ask the people around me for a different perspective, too. A producer may focus on timing and technical polish, while an attendee can tell me whether the argument felt relevant or too abstract. Observers sometimes catch patterns I cannot see, such as whether I rushed whenever the topic became personal. I listen for recurring signals across all three viewpoints rather than choosing the response that sounds most encouraging.

Reading the signals without chasing perfection

Different methods answer different questions, so I resist the urge to treat every response as equally precise. A face-to-face debrief can uncover context and nuance. A survey can reveal a pattern across a larger group. Notes from the event team can expose practical problems that never appeared in the public evaluation.

These sources answer different questions:

Method What it reveals Best used for
Quick audience debrief Immediate reactions and specific examples Testing resonance while details are fresh
Short attendee survey Repeated patterns across the audience Measuring relevance, clarity and intended use
Organiser and production notes Timing, logistics, accessibility and room dynamics Improving delivery and event operations
Longer follow-up conversation Nuance, context and deeper behavioural insight Exploring why an idea influenced action

Numbers show scale; comments reveal texture. A high response rate may show that people were willing to participate, not necessarily that they found the talk useful. One detailed comment can be more actionable than twenty generic compliments, yet a single comment should not outweigh a clear pattern. I look for agreement, differences and the conditions surrounding each response.

The most useful picture comes from combining evidence, not choosing a favourite source. If attendees praise the story but organisers say the closing instructions were rushed, both facts need attention. I may keep the narrative and rebuild the ending. If organisers praise the energy while attendees report that the examples felt distant, I have found a useful tension to explore. Good judgement means holding those two impressions together.

Turning comments into practical changes

I separate the observation from the interpretation before deciding what to change. “The case study felt familiar” is an observation; “you need more senior examples” is an interpretation to test. This distinction keeps a useful conversation from becoming a disagreement about tone. I ask clarifying questions, look for similar comments elsewhere and consider what the audience was trying to accomplish.

The next step is usually a small, measurable adjustment rather than a wholesale reinvention. I might shorten the opening, replace one abstract explanation with a concrete example or move the strongest audience question earlier. A talk for one organisation will not necessarily need the same balance as a keynote for another. The response to feedback should fit the purpose, the time available and the people in the room.

When the comments point to positioning rather than delivery, I look beyond the stage. Building a personal brand requires a clear point of view and consistency across every channel. For a wider perspective on that work, the Kiflimally guidance can be a useful companion for anyone creating an individual presence from scratch. I also check whether the promise made on stage matches the wider body of work people encounter online.

What Australian events teach me

At a corporate event in Sydney, the local market can be fast-paced and densely scheduled, with senior audiences looking for relevance to their organisation rather than generic motivational content. I ask organisers what business pressure sits behind the invitation. That lets me sharpen the material and gives attendees a more concrete way to answer when I ask what they will use.

Melbourne has often brought a relaxed but candid tone to my feedback conversations. People speak directly, and an informal “shout” after the formal session can create space for more honest comments than a hurried corridor exchange. I value the candour, while still treating each response as individual rather than a rule about an entire city.

When speaking in Brisbane, I often hear the clearest request in practical terms: what can my team apply next week? That keeps the evaluation anchored in usefulness rather than admiration. It also reminds me to select examples that make sense within the local context, rather than importing a corporate story that feels remote from the people hearing it.

Many Australian gatherings open with an acknowledgement of the Traditional Custodians of the lands where we gather. That welcome belongs with the host and their community, not with a visiting speaker. I expect it to be handled thoughtfully before I begin, and I make sure it does not become a substitute for a genuine introduction to the people, the organisation and the purpose of the event.

When the feedback is uncomfortable

Not every response will be generous. Someone may say the session was too long, too theoretical or badly timed. Disappointment can feel personal when I have invested heavily in the material, so I give myself a moment before responding. I acknowledge the comment, thank the person for being specific and avoid defending every choice in the heat of the moment.

Some feedback also needs context before it can be acted upon. A delegate may have arrived late, worked in a different industry or wanted a completely different subject. I look for the request underneath the reaction. “This was not relevant to me” might mean the examples were too narrow, not that the audience was unconvinced. The distinction saves me from changing something that was working well for everyone else.

Away from the stage, I reset with small rituals rather than taking every critique personally. A change of scene helps, and if you enjoy gaming imagery, I have gathered 4K gaming wallpapers for that purpose. The point is to create enough space to think clearly. Feedback should sharpen the next performance, not turn a working day into a referendum on my worth.

Carrying feedback forward

Each new brief begins with what I learned from the previous audience. I review the recurring themes, select the changes most likely to improve relevance and note what should stay exactly as it is. Then I test the revised opening with colleagues and measure it against the original intention. The aim is not to chase approval; it is to become more deliberate about the effect of my words.

Outside work, my favourite things offers a glimpse of the interests and routines that keep me grounded. That balance matters in a career built around public attention. Speaking can be demanding, and the parts of life that have nothing to prove often restore the steadiness needed for the next stage.

I still ask for feedback because it creates a useful rhythm: listen, decide, adjust and check again. The strongest answer may be a specific request for a better example or a clear indication that the message worked exactly as intended. I cannot control every reaction I receive, but I can take responsibility for what I do with the information. That is how a speech becomes a craft rather than a performance repeated from memory.

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On Air & In Print

Andrea anchors the ITV lunchtime talk show Loose Women, which she joined in 2007, following 11 years as a core presenter on ITV's breakfast programme GMTV, a role she left on New Year's Eve 2008.

Alongside broadcasting, she has written for Red, Best, Scottish Woman and numerous weekly women's titles since starting as a freelance travel writer in 1993.

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Andrea is CEO and Co-founder of the female empowerment platform This Girl Is On Fire, built around a mission to help women live, learn and thrive in a life they love.

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Contact details published on this site have appeared as +44 (0)20 7371 5444 / angharad.marsh@officialandreamclean.com and, on an earlier page, 020 7482 3282 / admin@officialandreamclean.com — please treat both as points of contact.