Why I always arrive early to speaking engagements to read the room
People often ask me why I always arrive early to speaking engagements to read the room. The honest answer is that preparation does not end when I step out of the hotel. Doorways, corridors, registration desks and the first exchanges with a host tell me things a run-through cannot. I learn the atmosphere, the pace and the level of formality before anyone sees me on stage.
I want to arrive as a participant in the event, rather than a speaker dropped into it at the last moment. That means giving myself enough time to meet the producer, hear a brief change and notice the audience settling in. Early arrival is practical research, and the respect it shows carries through to the room.
Arrival is part of the performance
The habit has developed across broadcasting, journalism, authorship and live speaking, where a sudden change can matter. The details of my broadcasting, books and event work are set out on my official website, yet each audience still brings a fresh set of expectations. A studio interview may be edited tightly; a theatre talk depends on a pause; a boardroom needs candour without wasted words. The principle stays constant: listen before you perform.
My practical target is to be at the venue at least 45 minutes before I am due onstage, with extra margin after a flight. I walk the route from Green Room to stage, checking the lectern height, where the confidence monitor sits, whether the microphone reaches me comfortably and how I will enter. I watch for cables, low lighting or a lectern that hides hand gestures. None of these details may be visible from the audience, but all of them affect how naturally I can communicate.
Early never means occupying the room or interrupting the people setting it up. I make my observations quietly, ask the host useful questions and keep my own preparation brief. If there is time, I review the first and last lines rather than rewriting the whole speech. The aim is to enter the session informed, present and able to respond to what is actually happening.
What the room is telling me
A room communicates through small signals. Seats turned towards the stage suggest attention; a cluster of people by the coffee bar may need a more conversational opening; a host checking the time may be protecting a hard finish. I notice the distance between the first row and the platform, the level of noise and whether anyone is using phones to catch a practical detail. These clues do not tell me what to think. They tell me how to meet the audience.
Australia’s major business centres give me plenty of settings in which to practise this. A plenary ballroom in a Sydney CBD hotel creates a different rhythm from a leadership retreat outside Melbourne. In one, hundreds may be filtering in after a break; in the other, delegates may already be seated in conversation. Both are Australian settings, yet the strongest opening will not be identical. I watch the transition instead of assuming the corporate label explains it.
Melbourne’s famously changeable weather can become useful information before I even enter the building. Clear afternoon sun may turn to rain during an outdoor photo call, drawing guests towards the entrance and compressing the pre-session space. At another event, heat may mean people loosen their focus and drink more water. A layer in my bag, an early water break and a flexible opening plan are small acts of readiness that can prevent visible discomfort later.
Reading people without intruding
Reading a room is an act of attention, not amateur psychology. I can see whether an audience looks curious, guarded, tired or ready to laugh, but I try not to assign a personality or life story from one expression. That restraint matters in professional life. The goal is to lower the level of uncertainty for everyone present, including the event team, and to make it easier for people to give the talk their full attention.
I adapt the immediate purpose of my opening without changing the substance of my message. Senior leaders may need relevance and pace; mixed career stages may respond to a candid example; first-time conference attendees may need permission to settle before engaging. With audiences focused on women’s health and leadership, I pay particular attention to whether the language feels inclusive and whether anyone appears uncomfortable. A pause or a shorter story often works better than forcing the planned tone.
This approach connects to the wider wellbeing work I do through This Girl Is On Fire. It also connects to the body arriving in the room. On travel days or long stage schedules, flexible layers such as Kiflimally activewear help me move easily and avoid the distraction of restrictive clothing. Feeling physically settled is separate from the performance. It gives attention back to the audience.
Adapting to Australian event settings
The body clock can affect a speaking voice before confidence does. During Australian daylight-saving months, New South Wales, Victoria and South Australia shift their clocks, while Queensland stays on Brisbane time. A short flight from Sydney to Brisbane can therefore put me on a different clock on the same calendar day. I reset my sleep and meal plan, avoid a rushed final rehearsal and protect my voice rather than pretending jet lag is a personality trait.
Local custom also shapes how I enter. Some formal Australian programmes open with an Acknowledgement of Country, sometimes delivered by a Traditional Owner and sometimes by a designated host. I respect that part of the event, clarify any role offered to me and never treat it as decoration. The small pause before my introduction can change the atmosphere: the room becomes more aware that the speaker sees and respects the place they are gathering.
Across Australia’s corporate speaking market, settings range from national conferences to intimate leadership forums, so I prepare for varied production standards and formats. A keynote may use a run of wireless microphones, a timed clicker and a central lectern; a panel may require a chair’s signal and two water stops. I confirm the running order, pronunciation of names and any remote contribution. If a delegate joins by video from another state, I address the camera as well as the people in front of me.
Preparing the message, not just the slides
Before arriving, I identify the few points that must survive a change in time or audience response. A strong opening earns attention, a clear middle earns trust and a final line should feel completed rather than announced. My notes contain transitions, examples and questions I might use if the discussion shifts. This gives me freedom without leaving the essential thread loose.
My phone also needs to become an event tool rather than a portal to noise. During a long travel day, the last thing I want before speaking is a cluttered feed filled with comments and alerts. A simple background chosen from a collection of smartphone wallpapers gives the home screen a calmer visual finish, while I restrict notifications to calls from the producer and essential contacts. The detail is tiny, but it helps my attention settle on one place.
In the final quiet before the session, I check terminology, confirm which version of the example fits the agreed time and mark the point at which I can compress if needed. I sip water, release my shoulders and speak a few opening lines at a natural volume. I do not rely on adrenaline to make the voice louder. Preparation should make enough room for calm, so the message can arrive with clarity and warmth.
The final walk-through
The last walk-through is short by design. I see the stage from the centre aisle, test that the microphone is positioned for a normal speaking voice and look back at the furthest seat. I ask who will introduce me, where I should stand beforehand and how long the talk will run. If a visual aid fails, I want to know the agreed fallback rather than discover it in front of the audience.
My public speaking work is supported by years of broadcast experience, and useful background on that reach appears in my media statistics. Verification matters when I am speaking about audience impact or hosting a major event. The figures can inform a host’s plan, but they never replace the need to observe the people sitting in this particular room.
The contrast between a calm arrival and a rushed entrance is easy to express:
| Early arrival gives me | A late entrance leaves me with |
|---|---|
| A settled view of the audience and venue | Fragmented first impressions while I am being briefed |
| Time to change the opening, example or pace | A fixed opening regardless of immediate energy |
| Direct confirmation of sound, sightlines and timing | Assumptions that may become problems on stage |
| Space to greet people naturally | A public entrance that can feel disruptive |
Arriving early is a form of respect for the host, crew, audience and message. It gives me knowledge without making the knowledge the performance. By the time I walk on, I can still be surprised, listen closely and respond honestly. The room has spoken first; my task is to answer it well.
On Air & In Print
Andrea anchors the ITV lunchtime talk show Loose Women, which she joined in 2007, following 11 years as a core presenter on ITV's breakfast programme GMTV, a role she left on New Year's Eve 2008.
Alongside broadcasting, she has written for Red, Best, Scottish Woman and numerous weekly women's titles since starting as a freelance travel writer in 1993.
See Press & MediaReach & Recognition
A snapshot of the audience and impact behind Andrea's television, publishing and brand work.
This Girl Is On Fire
Andrea is CEO and Co-founder of the female empowerment platform This Girl Is On Fire, built around a mission to help women live, learn and thrive in a life they love.
Explore the PlatformScreen & Studio
Promotional and broadcast work created for television and corporate partners, including Barclaycard, Vistaprint and Wii Fit U.
Explore the Site
Find out more about Andrea's career, writing, media coverage and audience reach.
Get In Touch
For media, corporate or general enquiries, use the form below or reach out directly.
Contact details published on this site have appeared as +44 (0)20 7371 5444 / angharad.marsh@officialandreamclean.com and, on an earlier page, 020 7482 3282 / admin@officialandreamclean.com — please treat both as points of contact.