Meet Andrea

Keeping creative energy alive on the road between speaking engagements

Every speaker knows the strange paradox of the touring life: the stage gives you energy, but the travel drains it. You can ride the high in Brisbane one night and feel hollow in Melbourne the next morning, staring at a blank page and wondering where the bright idea that got you on the plane went. Sustaining creative energy on the road requires a deliberate practice rather than willpower. After years of broadcasting, writing and presenting, I have learned that the difference between burning bright and burning out sits in the small routines you carry with you, the way you treat the hours between events, and your capacity to read each new city as a source of inspiration rather than an interruption.

Australia is a particularly intense testing ground for this. The country stretches across time zones that match nothing else, distances that turn a Sydney-to-Perth run into a five-hour time shift, and a hospitality culture that runs on flat whites and conversations that start at breakfast and run through to a late dinner. Australian audiences are generous, sharp and unafraid to push back, which makes every event feel like a creative laboratory. The pace rewards those who treat their travel days as part of the work, not downtime from the work.

Below are the practices I lean on when I am flying in for a corporate keynote in Adelaide, hosting a panel in Sydney, or stepping off a redeye into Hobart for a leadership offsite. They are not theoretical. They are the habits that have let me finish a chapter of a book in a Melbourne hotel lobby, write a magazine column from a Fremantle café, and keep producing content while the calendar refuses to slow down. You can read more about my broader work at my website, and many of these ideas come from the same well that informs my writing on listening and storytelling.

Pre-trip preparation that protects your creative reserves

The work of staying creatively alive on the road begins long before the boarding gate. I block out the week before a tour as seriously as I block out the tour itself. That means sketching the headline ideas I want to land at each event, drafting the opening line I plan to deliver, and writing down the questions I want the audience to leave thinking about. When I know what the destination is conceptually, the travel days become rehearsal rather than recovery.

I also pull together a portable creative kit. A notebook that fits in a handbag, two pens I actually like writing with, a small dictaphone for capturing thoughts at 35,000 feet, and a folder of magazine clippings or printed research. On a recent run of Australian dates, the folder included an article on leadership in the resources sector, a piece on regional small-business resilience from a Brisbane outlet, and a printout of an interview with a South Australian winemaker. None of those items were on the agenda for any speech. All of them ended up shaping the keynotes I gave.

It helps to think of the trip as a writing residency with a stage attached. If you want to produce a new podcast episode, draft a chapter, or develop a corporate workshop while you are away, that work needs a slot in the diary before you leave home. Without an appointment in the calendar, the travel will simply fill the silence with emails, admin and sleep. With an appointment, even a thirty-minute one in a Perth hotel lobby before a 9am stage call, the brain shifts into creative gear.

Moving through airports and time zones without losing the thread

Australian travel has its own particular rhythms. A flight from Sydney to Perth is not just a journey across the continent, it is a journey across three time zones, and the body clocks of everyone on the tour need handling with care. I have learned to stop treating jet lag as something to push through and start treating it as a creative variable. On arrival days I keep the schedule light, walk outside in the late afternoon light, eat dinner at a sensible local hour, and let my brain adjust before I expect it to perform.

I am wary of arriving at a venue already exhausted. Too many speakers arrive at a Brisbane Convention and Exhibition Centre event having flown in that morning and wonder why their energy feels flat on stage. The fix is rarely more caffeine. The fix is usually a slower morning, a proper meal, and ten minutes of quiet in the hotel room before you walk into the briefing. I have written more about the value of slowing down to hear others in a decade of listening, and the same principle applies to hearing yourself think while travelling.

Movement matters more than people assume. A swim in an Adelaide hotel pool before an evening gala, a walk along the Yarra before a Melbourne breakfast TV spot, a stretch in a Darwin hotel gym before a morning keynote. None of these are luxuries. They are the physical input that keeps the creative engine primed. The mind that has been sitting in an economy seat for four hours does not produce the same ideas as the mind that has walked for thirty minutes in sunlight, and speakers who treat their bodies as part of their instrument notice the difference immediately.

Treating each new city as raw material

There is a temptation, on a packed tour, to treat every city as a hotel, a venue and an airport. That approach produces competent speeches and forgettable ones. The cities I remember most vividly as a speaker are the ones I let change my thinking. Sydney taught me about the candour of corporate audiences who want the unvarnished version. Perth taught me about the generosity of regional industries that open up about leadership in ways the bigger eastern capitals rarely do. Hobart taught me about the value of slower conversations over a long lunch.

I keep a small ritual for first nights in a new city. After I have checked in, dropped my bags and confirmed the next morning's stage call, I step out for one hour with no agenda other than to notice. I walk into a bookshop, find a local magazine, sit in a café and eavesdrop, or look up what is playing at the theatre down the road. The point is not tourism. The point is to give the brain a new set of images before you ask it to perform the same keynote you have given three times that week. New input feeds new output, and audiences can feel the difference.

I am a particular fan of working with local collaborators when I can. A Queensland-based MC who knows the room, a Melbourne writer who can shape a panel, a Perth producer who can rework a corporate message for a resources audience. On my last Australian tour I collaborated with Kifl Mally, whose work across events and creative production has changed the way I think about pacing on stage. Bringing in a collaborator does not dilute your voice. It expands the room your voice can fill, and it gives you creative input you cannot manufacture alone.

Reading the room and feeding off the audience

A speaking engagement is not a delivery. It is a conversation, and the audience is the co-author. The energy you feel on stage when a Sydney financial services crowd leans in is different from the energy in a Brisbane charity lunch, different again from a Perth resources leadership summit. Reading that energy in the first ninety seconds is a creative act in itself, and it shapes what comes out of your mouth for the rest of the hour.

The most reliable way I know to keep creative energy alive on stage is to leave space for the audience to interrupt the script. A question from the floor, a hand up at the back, a quiet comment from a CEO who has been in the industry for thirty years. These are not disruptions. They are gifts, and they often become the heart of the entire session. Speakers who cling to a polished script miss the very material that would have made the script worth polishing in the first place.

After every event, while the applause is still warm, I write. Five minutes, ten minutes, hand-written in a notebook at the back of the room if I can. What surprised me, what landed, what flopped, what question I wish I had answered better. Those notes become the seed of the next version of the talk, the next article, often the next book chapter. I have built entire books out of moments like these, and I have written about how that practice grew out of effective book proposals rather than your topic. The backstage note is where the real book proposal starts.

Recovery, integration and the quiet after the tour

The third danger after a heavy run of dates is the crash. You fly home, the diary empties, and suddenly there is no stage, no audience, no green room and no reason to be brilliant. I treat the week after a tour as carefully as the week before. That means no immediate commitments, a slow re-entry into family life, and a deliberate review of every notebook, voice memo and business card collected along the way.

This is the integration phase. The raw material of the tour needs time to settle before it can be turned into anything useful. I sit with my notes for two or three days, then sit down and write a single page about what the tour was really about. Not the schedule, not the venues. The theme. The thread that links the Brisbane audience reaction to the Perth question to the Melbourne conversation at dinner. There is always a thread, and that thread is usually the next big piece of work.

Finally, I protect the sleep. A week of late flights, early stage calls and hotel rooms across Sydney, Perth and Adelaide leaves the nervous system frayed. Two weeks of consistent bedtimes, mornings in natural light, and meals at home will do more for the next project than any productivity hack. The body is the instrument, and touring is loud. Recovery is how you make sure the instrument still has a voice when you need it again.

Energy strategy When it works best Main risk if ignored Travel-friendly version
Pre-trip content drafting Long-haul tours with multiple keynotes Generic, recycled material on stage One page per city, written on the flight over
First-night city walk Every new Australian city Speaking on autopilot from old notes One hour, no phone, café and bookshop
Backstage notebook After every live engagement Losing the freshest ideas within 48 hours Five minutes, pen and paper, before debrief
Local collaborator Regional events and industry panels Delivering a one-size-fits-all message A 30-minute call a week before arrival
Slow re-entry week After a multi-city run Creative crash and lost material No bookings, mornings outside, single-page review

Essentials I keep with me on every Australian tour:

  • A notebook small enough for an economy seat tray, plus two pens that work at altitude
  • A printout of one local article from the destination city, read with morning coffee
  • A swimwear or training kit in the carry-on, so a movement session is never optional
  • A contact list of one local collaborator per city, briefed before take-off

A short checklist for the day after the final event:

  • One hour of sunlight before any screen
  • A walk with no podcasts, just thinking
  • A single page summarising the theme of the whole tour
  • An empty diary for the following week, kept that way on purpose
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On Air & In Print

Andrea anchors the ITV lunchtime talk show Loose Women, which she joined in 2007, following 11 years as a core presenter on ITV's breakfast programme GMTV, a role she left on New Year's Eve 2008.

Alongside broadcasting, she has written for Red, Best, Scottish Woman and numerous weekly women's titles since starting as a freelance travel writer in 1993.

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Andrea is CEO and Co-founder of the female empowerment platform This Girl Is On Fire, built around a mission to help women live, learn and thrive in a life they love.

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Contact details published on this site have appeared as +44 (0)20 7371 5444 / angharad.marsh@officialandreamclean.com and, on an earlier page, 020 7482 3282 / admin@officialandreamclean.com — please treat both as points of contact.